“Demystifying Your Audience: From One to Thousands”
Tara Heaton, founder of En Pointe Communications, was our special guest speaker at the Feb. 27 Atlanta Lions Club meeting. With years of neuroscience research and success in competitive sales as a foundation, Tara discussed how to employ science, art and sport to close sales, open minds and generate action.
About Tara Heaton
In 2005, sales trainer Tara Heaton’s daughter was struck with a traumatic brain injury that has been exacerbated ever since with epileptic seizures. In the process of working with doctors to heal her child, she became a student of the human brain. She has devoted many hours to researching human behavior, as well as learning how our brain structure and chemistry determine our every choice. With her presentation and her ebook, Tara Heaton teaches audiences how to demystify the human brain and thus to communicate more effectively with audiences—from one person to thousands.